Kelly Realtors is a leading residential and commercial realty firm in the Waco, Texas, area. The firm employs about 40 agents and is very proactive in using television and online marketing to communicate with clients and promote property listings.

"With our DSL line from ConnectSouth, we have fast Internet access and can do all of our online work quicker and more efficiently than before. We're saving hours upon hours and can focus on other things. The icing on the cake is that we're realizing a financial savings of about 60 percent over the cost of our previous service."

Working with a television production company in Milwaukee, Kelly Realtors produces a monthly television program titled "Kelly Realtors Home Show," which showcases the firm's property listings in the Waco area. Every month, Kelly posts about 250 pictures of properties on an FTP site for the film company to retrieve and transform into video images for the TV show. The broker was using an ISDN line to send the images and found it to be extremely time intensive work, sometimes requiring employees to work as late as 9:00 or 10:00 at night sending the pictures. Transmission was very slow and inefficient, and they would often lose the connection. They were frustrated with the network difficulties.

After ConnectSouth installed a DSL line in Kelly Realtor's Waco office, the busy realty firm says the time savings was dramatic. No longer are they losing network connection, nor staying late to transmit pictures to the film production company. The firm's busy realtors are also enjoying more efficient communications with customers who often request that photos and files about home listings be sent via e-mail. An added benefit of working with ConnectSouth is the technical expertise available to Kelly Realtor's networking division. They are in weekly contact with the ConnectSouth tech support group and enjoy a close working relationship that allows them to take full advantage of ConnectSouth's technical expertise.

Both clients and vendors of Kelly Realtors are a lot happier with their relationships at the real estate firm because information is sent and received faster. The executives at Kelly Realtors knew that Connect South would provide cost savings, but more important to them than the money was the increase in productivity and the good customer service they expect from ConnectSouth. What really made the difference was ConnectSouth demonstrating that they wanted the business and the company's willingness to work hard to earn it and keep it.