Partners: Marketing Tips -- ConnectSouth

Search Engine Submission

We have compiled the following Search Engine Services that you may want to sign up for to start marketing your web site!

Search Engine Submission Tips Site:
www.searchenginewatch.com/

Search Engine Submission Services:
www.advancemeants.com/search_engine_submission/
www.all4one.com/all4submit/
www.freebiescenter.com
www.datacreek.com/webofcommerce/urlsubmit/index.html

Search Engine Submission Services for $89.95 per Year:
www.dsr1.com

Banner Ads

Banner advertisements are an effective way to market your web site on the Internet. While web users click through their favorite sites, your banner can be presented somewhere on that page. With the right message, visitors will click on your banner ad creating an "impression" that often links directly to your web site. This is a great way to get your company name and services seen!

Services have been created to create banner ads and submit the ads to highly visible web sites. In some cases, banner-listing agencies will pay you for visitors to the banner as part of the advertising campaign. To help you set up Banner Ads on the Internet, see some of the resources below:

www.eads.com
www.ad-up.com
www.adbility.com

Link Exchanges

Link Exchanges simply mean exchanging your web site address with another company's web site address. This idea is a way to advertise for free on the web and there are companies and free organizations that actually provide these services. Among the most popular of these organizations is linkexchange.com . For more information, visit the search engines and enter "link exchange" or "banner advertising" as the search keywords.

Newsgroups

Newsgroup advertisements can be a highly effective yet controversial way of targeting an audience with advertising. The concept behind newsgroup advertising is to post announcements concerning your web site in various newsgroups. Because of the nature of some newsgroups, this strategy can cause strife among news server administrators. Some newsgroups have been created specifically for the express purpose of advertising your site or posting bulletins. If you post your advertisement in a newsgroup that has clearly articulated restrictions against advertising, you are asking for very negative feedback. Here are some recommendations for posting advertisements in newsgroups:

1. Read the newsgroup FAQ for the newsgroup which will provide etiquette and expectations of newsgroup visitors (usually noted with advertising limitations).
2. It is usually safe to post in a newsgroup with marketplace in its name.
3. Be tactful and brief in your advertisement.

Advertising, Direct Mail, and Print Marketing

A more traditional form of marketing, your company will want to make your web site the main "call-to-action" for advertising and direct marketing campaigns. By using your web site, you can affordably inform your prospects about your products and services on the web. Direct marketing is going through email now versus traditional print marketing for many businesses. Read more about Email marketing in the next section.

Another easy way to drive traffic to your site is to start putting your domain name (yourcompany.com) on all of your marketing materials, vehicles, business cards, and other publicly viewable materials.

Email Marketing

Email marketing is controversial, as you may have heard the term "spamming." Done appropriately and correctly, permission-based email marketing can be highly effective in reaching an audience that is welcoming email marketing. Numerous services have been launched to help your business with an email marketing campaign. We recommend reviewing these services closely before using them. The best option is to use this marketing with your current customer base by asking them to sign up for a newsletter that is sent quarterly via email.

Please note: ConnectSouth privacy policy with regard to direct email marketing. We do not promote this method via our network.

Word-of-Mouth

One of the best ways to market your site is to provide valuable information that others can recommend to other potential clients. Your current customers should be the first to hear about the site as they are already familiar with your business and their loyalty should be rewarded. Again, content is the key! If you are a brewing supply provider, you should provide some valuable recipes and information about events that are coming up that would be helpful to people who visit your site.

	WEB MARKETING TIPS Building a web site is a lot of work but the good news is that with some easy marketing activities, your site can get the visitors that make the investment worthwhile. The key is to make sure that the right people are 'hitting' your web site and are doing what you want them to do. For many businesses this means providing general information about products and services and enabling your customers to purchase these goods on-line.

		Promoting Your Online Business

		Activities we recommended as part of your web site launch and ongoing care and maintenance: Search Engine Submission Banner Ads Link Exchanges Newsgroups Advertising, Direct Mail, and Print Marketing Email Marketing Word-of-Mouth

	Search Engine Submission We have compiled the following Search Engine Services that you may want to sign up for to start marketing your web site! Search Engine Submission Tips Site: www.searchenginewatch.com/ Search Engine Submission Services: www.advancemeants.com/search_engine_submission/ www.all4one.com/all4submit/ www.freebiescenter.com www.datacreek.com/webofcommerce/urlsubmit/index.html Search Engine Submission Services for $89.95 per Year: www.dsr1.com Banner Ads Banner advertisements are an effective way to market your web site on the Internet. While web users click through their favorite sites, your banner can be presented somewhere on that page. With the right message, visitors will click on your banner ad creating an "impression" that often links directly to your web site. This is a great way to get your company name and services seen! Services have been created to create banner ads and submit the ads to highly visible web sites. In some cases, banner-listing agencies will pay you for visitors to the banner as part of the advertising campaign. To help you set up Banner Ads on the Internet, see some of the resources below: www.eads.com www.ad-up.com www.adbility.com Link Exchanges Link Exchanges simply mean exchanging your web site address with another company's web site address. This idea is a way to advertise for free on the web and there are companies and free organizations that actually provide these services. Among the most popular of these organizations is linkexchange.com . For more information, visit the search engines and enter "link exchange" or "banner advertising" as the search keywords. Newsgroups Newsgroup advertisements can be a highly effective yet controversial way of targeting an audience with advertising. The concept behind newsgroup advertising is to post announcements concerning your web site in various newsgroups. Because of the nature of some newsgroups, this strategy can cause strife among news server administrators. Some newsgroups have been created specifically for the express purpose of advertising your site or posting bulletins. If you post your advertisement in a newsgroup that has clearly articulated restrictions against advertising, you are asking for very negative feedback. Here are some recommendations for posting advertisements in newsgroups: 1. Read the newsgroup FAQ for the newsgroup which will provide etiquette and expectations of newsgroup visitors (usually noted with advertising limitations). 2. It is usually safe to post in a newsgroup with marketplace in its name. 3. Be tactful and brief in your advertisement. Advertising, Direct Mail, and Print Marketing A more traditional form of marketing, your company will want to make your web site the main "call-to-action" for advertising and direct marketing campaigns. By using your web site, you can affordably inform your prospects about your products and services on the web. Direct marketing is going through email now versus traditional print marketing for many businesses. Read more about Email marketing in the next section. Another easy way to drive traffic to your site is to start putting your domain name (yourcompany.com) on all of your marketing materials, vehicles, business cards, and other publicly viewable materials. Email Marketing Email marketing is controversial, as you may have heard the term "spamming." Done appropriately and correctly, permission-based email marketing can be highly effective in reaching an audience that is welcoming email marketing. Numerous services have been launched to help your business with an email marketing campaign. We recommend reviewing these services closely before using them. The best option is to use this marketing with your current customer base by asking them to sign up for a newsletter that is sent quarterly via email. Please note: ConnectSouth privacy policy with regard to direct email marketing. We do not promote this method via our network. Word-of-Mouth One of the best ways to market your site is to provide valuable information that others can recommend to other potential clients. Your current customers should be the first to hear about the site as they are already familiar with your business and their loyalty should be rewarded. Again, content is the key! If you are a brewing supply provider, you should provide some valuable recipes and information about events that are coming up that would be helpful to people who visit your site.